누구?
Nugu?
Who you?
As the popularity of Korean pop music increases, more entertainment companies try to get a successful start in the music industry by investing in the training and debuting of their idols. As a result of this increase in popularity and music industry investment, there’s a huge influx of bright, new, young and talented idols every week.
With this mass quantity of new idols, most of the idols are unknown to the general public and referred to as “누구” or “nugu” idols. These nugu-dols are usually rookies with big dreams who have been working as hard as they can with whatever resources their small companies can afford them. They don’t have the same support that idols from bigger companies have, but they work just as hard in search of that first ever music show win.
A music show win, whether it’s a win from Music Bank, Inkigayo, Show Champion, or Music Core, means that these idols have finally obtained a big enough fanbase and made a big enough impact with their music to be a recognizable name for the general public. So, for these nugu-dols, that music show win is their first step into true celebrity recognition.
However, before that first music show win is an everyday struggle. Since these idols are unknown, they have to perform their songs whenever they can and anywhere they can (whether those locations are at the set of their music video, or outside at a local park, or at a high school music festival event). They also have to capture as much attention as they can on their debut, and get that interest to carry over onto their next comeback.
A good example of a nugu-dol working their way to fame is Jellyfish Entertainment’s boy group VIXX. Before their first music show win, VIXX’s company only ever had enough power to get them to perform on music shows and invested any extra income into the next comeback concept and music video. Eventually, VIXX had built up a big enough fanbase to obtain their first music show win for their first full album Voodoo Doll.
Another good example of the struggle from nugu-dom to fame is the girl group EXID. AB Entertainment and Shinsadong Tiger created an original lineup for the group yet faced the hardship of member changes and were still able to have a successful girl group. With a big enough fanbase, they were able to get a particular fancam to skyrocket the public’s interest in the group and maintain it with good songs. EXID achieved their first win with their hit Up and Down.
In order to give these idols the interest and support they need to make it big, this blog will keep up with rookies, like Vromance and Cosmic Girls, along with underrated or underappreciated idols, like Nine Muses and Nu’Est, who have yet to win their first music show. Every week, Nugu-Dols will review these up and coming idols’ songs, videos, outfits, and concepts, in an attempt to figure out the approach they’re taking to win that #1 spot in the public’s heart.
Nugu?
Who you?
As the popularity of Korean pop music increases, more entertainment companies try to get a successful start in the music industry by investing in the training and debuting of their idols. As a result of this increase in popularity and music industry investment, there’s a huge influx of bright, new, young and talented idols every week.
With this mass quantity of new idols, most of the idols are unknown to the general public and referred to as “누구” or “nugu” idols. These nugu-dols are usually rookies with big dreams who have been working as hard as they can with whatever resources their small companies can afford them. They don’t have the same support that idols from bigger companies have, but they work just as hard in search of that first ever music show win.
A music show win, whether it’s a win from Music Bank, Inkigayo, Show Champion, or Music Core, means that these idols have finally obtained a big enough fanbase and made a big enough impact with their music to be a recognizable name for the general public. So, for these nugu-dols, that music show win is their first step into true celebrity recognition.
However, before that first music show win is an everyday struggle. Since these idols are unknown, they have to perform their songs whenever they can and anywhere they can (whether those locations are at the set of their music video, or outside at a local park, or at a high school music festival event). They also have to capture as much attention as they can on their debut, and get that interest to carry over onto their next comeback.
A good example of a nugu-dol working their way to fame is Jellyfish Entertainment’s boy group VIXX. Before their first music show win, VIXX’s company only ever had enough power to get them to perform on music shows and invested any extra income into the next comeback concept and music video. Eventually, VIXX had built up a big enough fanbase to obtain their first music show win for their first full album Voodoo Doll.
Another good example of the struggle from nugu-dom to fame is the girl group EXID. AB Entertainment and Shinsadong Tiger created an original lineup for the group yet faced the hardship of member changes and were still able to have a successful girl group. With a big enough fanbase, they were able to get a particular fancam to skyrocket the public’s interest in the group and maintain it with good songs. EXID achieved their first win with their hit Up and Down.
In order to give these idols the interest and support they need to make it big, this blog will keep up with rookies, like Vromance and Cosmic Girls, along with underrated or underappreciated idols, like Nine Muses and Nu’Est, who have yet to win their first music show. Every week, Nugu-Dols will review these up and coming idols’ songs, videos, outfits, and concepts, in an attempt to figure out the approach they’re taking to win that #1 spot in the public’s heart.
