On Wednesday, we discussed how BULLDOK is trying to stand out from other Produce 101 bred girl groups like DIA, Gugudan, WJSN, etc. The sets, clothes, makeup, and attitudes of BULLDOK during their debut MV set the girls up for a tough ssen-unnie image that could possibly limit their reach to only certain kinds of audiences. However, "Why Not?" is very pop-like and the dance has a subliminally cute moments that let the girls appeal to a broader audience.
Despite the visuals in the music video, the song has plenty of cheerful moments. Right at the beginning of the song, the cute "A-Yo! A-Yo! B-U-L-L-D~ OK Girl!" verses are backed by the cheerleader type vocals "Hey! Hey!" which are both later juxtaposed with Hyeongeun's powerful and heavy rap.
These kinds of moments where there's a hint of cuteness followed by the overall tough image occur frequently throughout the song. After Sora raises the song up with her high notes, the song drops into an upbeat and playful, yet somewhat sensual, chorus, only to be continued with Kimi's spit-fire rap break.
Notice also, how even the choreography is designed to be tough with cute accents.
The girls frequently use spread legs, banged heads, and arrogant crouches in their choreography to make their bodies seem bigger and tougher, yet have subtle adorable moments like their around-the-world claps, double-handed "hello" waves, dimple-checks, and playful paws.
I believe KConic Entertainment and BULLDOK are using "Why Not?" to reach out to an audience familiar with the members as Produce 101 trainees and surprise that audience with a tough image yet maintain that audience's support with playful accents in the song and dance.
Let me know what you think of BULLDOK's song and choreography for "Why Not?" through Twitter or through the Disqus comments down below!