We've discussed Momoland's history as Duble Kick's girl group from the MNET survival show "Finding Momoland" as well as their simple yet quirky image and concept for their debut music video "Jjan! Koong! Kwang!" Today, let's talk about how Momoland's song and choreography are consistent with the girls' image and lead them to their future concepts.
Musically, "Jjan! Koong! Kwang!" starts off with a certain kind of cosmic swell. I found their intro more fitting for a group like WJSN/Cosmic Girls due to that namesake, but I think Momoland is doing a fine job of adopting that outlandish sound for themselves. Usually when groups try to imitate a certain feel for their music, they end up sounding too much like other groups. However, the drip drop effects following the intro and staying consistent throughout the song add to Momoland's out-of-this-world-and-into-a-new-land image.
The song stays pretty consistent with the bright, fun, and energetic concept, but the transitions into slower parts of the song give listeners a glimpse into the future musical possibilities with this group. Personally, I find these interjections of ballad-y parts in bright songs even more confusing and out of place than rap parts. Clearly, Duble Kick wants to showcase Momoland's musical scope, so the ballad-y interjections are understandable. It also helps that the backtrack stays consistently poppy for both the ballad-y parts and the energetic parts of the song.
The choreography for this song kind of took me by surprise. For such a fun, bright, and energetic song, there are quite a few sensual points in the choreography. The sensual moves, like the shimmy previously seen in AOA's "Miniskirt," are juxtaposed in Momoland's "Jjan! Koong! Kwang!" by the fun 'applying makeup' move and the gwiyomi-esque point-choreography in the chorus. Duble Kick is once again emphasizing Momoland's possibility in versatility through subtle teasers of future concepts for this group.
Overall, both the song and choreography are showing different sides of Momoland, but through the consistent backtracking and choreography themes, they're able to showcase Momoland's bright and quirky image in a catchy and addictive manner.
